90 second microdramas breaking the small-town media mix

  • Posted on July 18, 2025
  • By Financial Express
  • 3 Views
90 second microdramas breaking the small-town media mix

They are now a daily habit for millions, watched in transit, during tea breaks, or late into the night, often in binge-worthy stretches. India’s domestic market for microdramas is expected to touch $10 billion in the next five years.
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Financial Express

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