90 second microdramas breaking the small-town media mix
- Posted on July 18, 2025
- By Financial Express
- 3 Views

90 second microdramas breaking the small-town media mix

They are now a daily habit for millions, watched in transit, during tea breaks, or late into the night, often in binge-worthy stretches. India’s domestic market for microdramas is expected to touch $10 billion in the next five years.