'A female gaze on a male body': The risqué '80s jeans ad that 'created shockwaves'
- Posted on December 17, 2025
- By BBC News
- 3 Views
'A female gaze on a male body': The risqué '80s jeans ad that 'created shockwaves'
TV's suggestive "Launderette" Levi's advert was first shown 40 years ago, and sales went through the roof. The ad marked a turning point – and its influence continues today.
