Advertisers spend billions on influencers. Can the gravy train last?
- Posted on February 7, 2026
- By The Times
- 5 Views
Advertisers spend billions on influencers. Can the gravy train last?
Winning the brutal game of social media can pay off spectacularly — £720 million in the case of Khaby Lame — but the life is not as rosy as it may seem
