Amazon Locks 4K Streaming Behind New $4.99 Prime Video Ultra Tier, Hiking Ad-Free Costs Starting April 10
- Posted on March 18, 2026
- By International Business Times
- 3 Views
Amazon Locks 4K Streaming Behind New $4.99 Prime Video Ultra Tier, Hiking Ad-Free Costs Starting April 10
Amazon is reshaping its Prime Video streaming experience with a significant tiered overhaul set to take effect April 10, 2026, in the United States. The company announced it will rebrand its existing ad-free add-on as "Prime Video Ultra," raise the monthly fee from $2.99 to $4.99, and restrict 4K
