Amul’s new liquid infant formula sparks backlash from activists for alleged IMS Act violation

Amul faces criticism from public health activists for allegedly violating the Infant Milk Substitutes (IMS) Act with its new liquid infant formula. The activists have filed complaints, arguing that the product's launch and marketing promote breastmilk substitutes, which is prohibited. Amul defends its product as compliant with the IMS Act, but concerns persist regarding promotion and packaging.