An Elusive CEO, Off-the-Books Financing: First Brands Blindsides Wall Street
- Posted on October 9, 2025
- By Google News
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An Elusive CEO, Off-the-Books Financing: First Brands Blindsides Wall Street
In hindsight, the telltale signs of trouble were piling up: the Zoom calls where the owner kept his camera off; the angry pushback from his brother when investors asked for invoices to back up their loans; the frequent late payments to suppliers; and the whispers of large off-the-books financing arrangements.
