An iconic French outdoor retailer reinvents itself
- Posted on January 25, 2026
- By Le Monde
- 3 Views
An iconic French outdoor retailer reinvents itself
Au Vieux Campeur never had an in-house brand. That changed with a collaboration with the Paris concept store Merci, where work jackets, chunky sweaters and even jars of honey are now on sale under a label that references France's 1936 paid-leave law, which turns 90 this year.
