Arattai’s end-to-end encryption upgrade fails to drive new user growth
- Posted on December 11, 2025
- By Financial Express
- 5 Views
Arattai’s end-to-end encryption upgrade fails to drive new user growth
Zoho’s homegrown messaging app, Arattai, struggles to maintain user momentum despite launching end-to-end encryption (E2EE) for direct chats.
