Are Diamonds Even a Luxury Anymore? De Beers Reckons With Price Plunge
- Posted on July 17, 2025
- By Bing News
- 1 Views
Are Diamonds Even a Luxury Anymore? De Beers Reckons With Price Plunge
The brand made mined diamonds synonymous with love and devotion. Now the CEO decries what he calls a ‘huge con’ in lab-grown stones masquerading as precious.
