As American Girl turns 40, Mattel grapples with bringing dolls into a new era

  • Posted on February 22, 2026
  • By CNBC
  • 5 Views
As American Girl turns 40, Mattel grapples with bringing dolls into a new era

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as Mattel faces industry pressures.
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CNBC

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