As American Girl turns 40, Mattel grapples with bringing dolls into a new era
- Posted on February 22, 2026
- By CNBC
- 5 Views
As American Girl turns 40, Mattel grapples with bringing dolls into a new era
American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as Mattel faces industry pressures.
