As wellness trends go upscale, Nestle's mass-market vitamins lose some shine
- Posted on November 18, 2025
- By Business News Today
- 3 Views
As wellness trends go upscale, Nestle's mass-market vitamins lose some shine
Nestle is looking to exit its mass-market vitamin business. However, consumers are increasingly preferring expensive, science-backed supplements. This trend complicates Nestle's sale efforts. Industry rivals show little interest, but private equity funds might step in.
