Becoming WPP’s CEO wasn’t on Mark Read’s ‘roadmap’—today he’s transformed the advertising giant with AI
- Posted on June 9, 2025
- By Fortune
- 2 Views
Becoming WPP’s CEO wasn’t on Mark Read’s ‘roadmap’—today he’s transformed the advertising giant with AI
Read has embraced AI’s potential while relying on WPP’s core strength—creativity, which will be more important than ever.
