Behind the rise of Clavicular and ‘looksmaxxing’ there are insecure young men who feel they don’t measure up
- Posted on March 24, 2026
- By The Guardian
- 2 Views
Behind the rise of Clavicular and ‘looksmaxxing’ there are insecure young men who feel they don’t measure up

What is a very private struggle – coming to terms with one’s own appearance – is being reshaped into a site of competition and ridicule, says assistant Opinion editor Jason Okundaye