Bharti Airtel's Rs 20,000 crore NBFC gambit: A Jio-style pivot or costly distraction?

Bharti Airtel is injecting Rs 20,000 crore into its new NBFC, Airtel Money Limited. This move positions the company as a direct lender, competing with established players. Airtel aims to leverage its vast customer base and data capabilities. The company previously acted as a loan distributor. This strategic pivot seeks to capture a significant share of India's underserved credit market.