Budget 2026: As India goes premium, Sitharaman & Co can ensure the aam aadmi isn’t priced out

Union Budget 2026: India's consumption is shifting towards premium products, with consumers confidently purchasing higher-value goods like expensive smartphones and SUVs. This trend, evident in macro data, presents both opportunities and challenges for policymakers. The Union Budget must now focus on fostering domestic value creation and strengthening local supply chains to align with this evolving consumer behavior.