Car Brand Loyalty Is Falling Fast: Why More Americans Are Switching Sides
- Posted on September 7, 2025
- By Yahoo News
- 1 Views
Car Brand Loyalty Is Falling Fast: Why More Americans Are Switching Sides
If you thought Americans were loyal to their favorite car brands, think again. A new study from S&P Global Mobility reveals that brand loyalty is declining, with only 51.1% of buyers remaining loyal to the same automaker in the first half of 2025. That’s a 1.4-point drop from last year, and ...
