China expands presence at IMEX America

China's expanding influence in the global MICE sector (meetings, incentives, conferences and exhibitions) was in the spotlight at IMEX America 2025, which opened on Tuesday in Las Vegas, Nevada. This year marked China's largest-ever presence at the world's leading MICE trade show, underscoring the country's growing confidence in international engagement and its ambition to play a greater role in shaping the global tourism landscape.