China's Anta Sports muscles in with $1.8 billion move for 29.1% Puma stake
- Posted on January 27, 2026
- By Business News Today
- 4 Views
China's Anta Sports muscles in with $1.8 billion move for 29.1% Puma stake
Puma stake sale: Puma has been under pressure as demand weakened, and recent sneaker launches, including the Speedcat, failed to generate the momentum executives had hoped for. Hoeld, who took over last year, has outlined a turnaround focused on brand heat, performance products, and cost discipline.
