Circulose Signs Bestseller, Reformation, John Lewis and more
- Posted on December 16, 2025
- By Vogue
- 4 Views
Circulose Signs Bestseller, Reformation, John Lewis and more

Eight new brand partnerships bring Circulose one step closer to its goal of scaling recycled viscose. CEO Jonatan Janmark unpacks the strategy that made it happen, and the challenges ahead.