Column: With MS NOW name change, the TV industry continues to rebrand — but the truth is that it’s given up on branding altogether
- Posted on August 19, 2025
- By Chicago Tribune
- 2 Views

Column: With MS NOW name change, the TV industry continues to rebrand — but the truth is that it’s given up on branding altogether

MSNBC is rebranding as MS NOW, which comes on the heels of the HBO Max flip-flop and Paramount+’s various rebrands.