Cracker Barrel co-founder says CEO 'knows very little' about the company following $700M rebrand failure
- Posted on October 4, 2025
- By Google News
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Cracker Barrel co-founder says CEO 'knows very little' about the company following $700M rebrand failure

Tommy Lowe argues that CEO Julie Felss Masino and the board don't understand Cracker Barrel's clientele, calling its $700 rebrand failure a "waste of money."