Cracker Barrel loses almost $100M in value after divisive logo ‘refresh’
- Posted on August 22, 2025
- By The Hill
- 1 Views

Cracker Barrel loses almost $100M in value after divisive logo ‘refresh’

Cracker Barrel’s stock plummeted $94 million on Thursday after the country staple restaurant pushed out an unexpected rebrand of their logo. The 55-year-old company shed its share value by 7…