Cuddle cure? Inside India’s quietly growing 'healing touch' therapy trend

Cuddle therapy, a fringe healing technique gaining traction in India, offers platonic touch to address touch starvation. Practitioners provide safe, consensual sessions involving hugging and holding, aiming to foster emotional regulation and reduce stress. While proponents highlight its benefits for those lacking physical affection, experts caution against its use as a psychotherapy replacement, emphasizing ethical boundaries and trauma sensitivity.