Cute sells: How luxury brands are embracing Labubu and other characters to court younger shoppers
- Posted on September 24, 2025
- By CNBC
- 3 Views

Cute sells: How luxury brands are embracing Labubu and other characters to court younger shoppers

Labubus will grace $2,500 handbags by Moynat this fall. These character collaborations have paid off for other luxury labels like Omega and Jimmy Choo.