Disney's spent 70 years funneling IP into its theme parks. Here's why it works
- Posted on July 17, 2025
- By CNBC
- 1 Views
Disney's spent 70 years funneling IP into its theme parks. Here's why it works
Disney's portfolio of intellectual property has been the bedrock of its theme parks since Disneyland first opened 70 years ago in 1955.
