Durian musicals to a theme park: How this Malaysian company is innovating with the world’s most divisive fruit
- Posted on August 21, 2025
- By CNN
- 2 Views

Durian musicals to a theme park: How this Malaysian company is innovating with the world’s most divisive fruit

DurianBB is innovating with tastings, merchandise, and even a musical, with a fruit compared to ‘stale vomit’ but also caramel and cheesecake.