Easter egg 'shrinkflation' revealed: Shoppers face up to 44% rise in cost per gram as chocolate gets smaller while price tags increase
- Posted on March 20, 2026
- By Daily Mail
- 4 Views
Easter egg 'shrinkflation' revealed: Shoppers face up to 44% rise in cost per gram as chocolate gets smaller while price tags increase
The cost of chocolate across UK stores has surged by 9.7 per cent in a just a year, more than double the rate for overall food and drink inflation at 3.9 per cent, according to consumer group Which?.
