Factionalism, narrative clarity, cultural disconnect: Challenges aplenty for new Bengal BJP chief

Bharatiya Janata Party focuses on Samik Bhattacharya to lead its West Bengal unit. The goal is to overcome internal issues before the 2026 elections. Bhattacharya aims for a moderate approach, contrasting with the party's hardline image. He emphasizes inclusivity and addressing the state's cultural identity. Challenges include uniting factions and revitalizing grassroots support.