Fashion's brand ambassadors step into an age of emancipation
- Posted on March 7, 2026
- By Le Monde
- 4 Views
Fashion's brand ambassadors step into an age of emancipation
For a long time, contracts between stars and fashion houses forbade them from appearing dressed in a rival label. Today, thanks to awards ceremonies and prestigious premieres, a new trend of increasing collaborations is emerging, shaking up the relationship between luxury and celebrities.
