FIFA to allow in-game adverts during World Cup as ITV given headache after backlash
- Posted on March 5, 2026
- By The Mirror
- 4 Views
FIFA to allow in-game adverts during World Cup as ITV given headache after backlash
It was confirmed in December that all 104 matches at the World Cup will have two hydration breaks, prompting talks between broadcasters and FIFA about showing adverts during them
