Ford CEO Jim Farley knew the EV pain would be bad but the 'punch line' is a $4.8 billion loss: 'the customer has spoken'
- Posted on February 12, 2026
- By Fortune
- 3 Views
Ford CEO Jim Farley knew the EV pain would be bad but the 'punch line' is a $4.8 billion loss: 'the customer has spoken'
The company is pivoting to a "high volume, affordable end of the market," meeting customers where they are.
