Founder of $100 million company never unplugs from work, but encourages her team to have work-life balance: 'They didn't sign up to be entrepreneurs'
- Posted on November 23, 2025
- By Fortune
- 3 Views
Founder of $100 million company never unplugs from work, but encourages her team to have work-life balance: 'They didn't sign up to be entrepreneurs'

Nicole Bernard Dawes, founder of Nixie and $100 million snack brand Late July, says her lack of work-life balance is a “self-inflicted situation,” but wants her staffers to totally unplug off the clock.