Gen Z and social media are helping men’s makeup go mainstream. The beauty industry is trying to capitalize
- Posted on January 10, 2026
- By CNBC
- 3 Views
Gen Z and social media are helping men’s makeup go mainstream. The beauty industry is trying to capitalize
Men’s makeup is shedding stigma as TikTok and Gen Z drives growth, retailers rethink displays and brands chase one of beauty’s last untapped markets.
