Gen Z is drinking 20% less than Millennials. Productivity is rising. Coincidence? Not quite
- Posted on December 13, 2025
- By Fortune
- 1 Views
Gen Z is drinking 20% less than Millennials. Productivity is rising. Coincidence? Not quite
The economics of alcohol are changing, and so is the definition of growth. Gen Z is drinking differently and it isn’t just a lifestyle trend.
