Google has launched new film and TV production wing, Business Insider reports

The initiative is a multi-year partnership with Range Media Partners, a talent firm and production company known for its work on films, including "A Complete Unknown" and "Longlegs", the report said. Google views the project as a way to get the creative community to adopt its newer tech products and services such as its artificial intelligence products and tools like the Immersive View feature that allows users to see things in 3D, according to the report. Google did not immediately respond to a Reuters request for comment.