Hinge CEO says he bribed students with KitKats to get the $550 million-a-year business off the ground: 'I had to beg and borrow a lot'
- Posted on December 12, 2025
- By Fortune
- 3 Views
Hinge CEO says he bribed students with KitKats to get the $550 million-a-year business off the ground: 'I had to beg and borrow a lot'

“I was talking to as many people as I could and taking money from anyone who would give it to me," Hinge CEO Justin McLeod told Fortune.