How Bupa’s CEO Iñaki Ereño woke a sleeping giant—and set a 100,000 strong workforce running toward digital health
- Posted on October 29, 2025
- By Fortune
- 5 Views
How Bupa’s CEO Iñaki Ereño woke a sleeping giant—and set a 100,000 strong workforce running toward digital health

How Bupa’s CEO balances triathlons, technology and the transformation of global health.