How E.l.f pulled off its $1 billion Rhode deal
- Posted on August 12, 2025
- By CNBC
- 1 Views
How E.l.f pulled off its $1 billion Rhode deal
E.l.f.'s affordable-yet-premium products have gone viral on social media thanks to the rise of "dupe culture," and a focus on marketing on TikTok and Roblox.
