How ‘kidulting’ helped make Build-a-Bear a Wall Street darling
- Posted on October 10, 2025
- By CNN
- 1 Views
How ‘kidulting’ helped make Build-a-Bear a Wall Street darling
Build-A-Bear Workshop, the nearly 30-year-old toy brand, is having a breakout moment, eclipsing some of Wall Street’s biggest winners by targeting customers across a broad age range.
