How M&S became the go-to high street shop for Gen Z - and the 'cool' brand to shop
- Posted on October 10, 2025
- By The Mirror
- 3 Views
How M&S became the go-to high street shop for Gen Z - and the 'cool' brand to shop
Many shoppers would usually look beyond M&S when it comes to clothes - but the retailer has managed to rebrand, becoming 'cool', so we speak to an expert on how the once 'frumpy' shop became a fashion staple
