How Singapore brand Aupen took the fashion world by storm with the Nirvana bag
- Posted on May 23, 2025
- By South China Morning Post
- 2 Views
How Singapore brand Aupen took the fashion world by storm with the Nirvana bag
Founder Nicholas Tan reveals how he used word of mouth to create an ‘if you know, you know’ buzz around his brand, and evolved Aupen into the mouse that roared.
