How, who, and why: NPR flips its famous letters to defend the right to be curious

  • Posted on March 2, 2026
  • By NPR
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How, who, and why: NPR flips its famous letters to defend the right to be curious

NPR is standing up for the public's right to ask hard questions in a national campaign dubbed "For your right to be curious." At NPR's headquarters, on billboards in New York City, Chicago, and Washington, D.C., and across social media, NPR's three iconic letters transform into "how," "who," and "why" — a bold declaration of its commitment to fight for Americans' right to ask questions both big and small.
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