I Helped Turn The Elf On The Shelf Into A Global Phenomenon. I Never Thought It Would End Up Like This.
- Posted on December 10, 2025
- By HuffPost
- 1 Views
I Helped Turn The Elf On The Shelf Into A Global Phenomenon. I Never Thought It Would End Up Like This.
"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does."
