In a country where alcohol is banned, Pakistan's top brewery is betting on soft drinks

  • Posted on July 4, 2025
  • By Business News Today
  • 3 Views
In a country where alcohol is banned, Pakistan's top brewery is betting on soft drinks

Murree Brewery, Pakistan's oldest alcohol producer, navigates strict regulations in a Muslim-majority country where alcohol is largely prohibited. Despite limitations, the brewery thrives due to its history and limited competition. Chairman Isphanyar Bandhara is now expanding into non-alcoholic beverages to tap into Pakistan's youth market and ensure long-term growth amidst government control and high taxes on alcohol.
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