Increasing Customer Engagement with Two-Way Text Messaging
- Posted on January 30, 2026
- By International Business Times
- 2 Views
Increasing Customer Engagement with Two-Way Text Messaging

SMS marketing has had a bit of a resurgence of late, and for good reason: it works. And far better than some other trendy channels, like social media or AI-driven website chat widgets. SMS messaging can be used in conjunction with other methods, with the two-way approach being the most effective