India’s small-towners are rolling in cash & looking for answers on what to do with it

India's wealth landscape is shifting beyond metros, with Tier II and III cities driving growth, fueled by economic decentralisation and land monetisation. The number of millionaire households has surged, prompting increased demand for professional wealth management services in these emerging hubs. Firms are adapting with hybrid models and diversified investment options to cater to the unique needs of small-town millionaires.