“It’s Le Labo!”: Why Equinox’s Big Soap Swap Matters
- Posted on March 5, 2026
- By Vogue
- 6 Views
“It’s Le Labo!”: Why Equinox’s Big Soap Swap Matters
After two years of consumer call-outs, Equinox swapped Grown Alchemist for Le Labo. Here’s what brands can take away from the switch.
