JioStar plans Rs 33,000-crore content push in FY26

JioStar, India’s largest entertainment company, plans to invest Rs 33,000 crore in content development for sports and entertainment in FY26. This follows a Rs 30,000-crore investment in the current financial year and a Rs 25,000 crore investment in FY24. Vice-chairman Uday Shankar also emphasized the importance of affordability and local relevance in the Indian market.