LA 2028 to sell venue name rights in Olympic first

Organizers of the Los Angeles 2028 Olympics will sell naming rights for some competition venues to "unlock an additional revenue stream" in a move that breaks with Games tradition of forbidding brand names on stadiums and arenas.Companies that already have their names on such Olympic venues as SoFi Stadium and Crypto.com Arena "will have the opportunity to keep existing venue naming rights during Games time", Wasserman indicated.