Lamborghini CEO axes $300,000 luxury EV, chalking it up to an ‘expensive hobby’ with ‘close to zero’ demand
- Posted on February 24, 2026
- By Fortune
- 5 Views
Lamborghini CEO axes $300,000 luxury EV, chalking it up to an ‘expensive hobby’ with ‘close to zero’ demand
Stephan Winkelmann said little consumer interest is a result of a lack of “emotional connection” to EVs because they don't have the growling and noise of internal combustion engines.
